Direct 2 Crowd
Upcoming Project
Handloom Foundation proudly announces the 12th season of its acclaimed D2C project, featuring a bold and exclusive take on the timeless Dhakai Jamdani. Traditionally known for its subtle grace, this season’s Jamdani has been transformed into a ceremonial and party-ready drape — created for those who value heritage with a contemporary edge.
Woven with gold-plated copper zari and enriched with naturally dyed organza, each saree radiates regal brilliance while resting lightly on an all-weather silk base — breathable, luxurious, and made to move with you. The designs and colours have been thoughtfully contemporized to make every piece truly stand out.
This is not just a saree; it is a one-of-a-kind creation, crafted for this season only. A rare opportunity to own something truly special — once gone, it won’t return.
Please read the project brochure carefully before enrollment.
Last date to enroll: 30th July 2025.
A glimpse of creations from our past seasons
Direct 2 Crowd
Empowering Handloom Weavers and Enthusiasts Through Innovative Handloom Initiatives
During the initial lockdown of the COVID-19 pandemic in India, we launched a special initiative called “Direct 2 Crowd.” This unique project serves as a bridge between consumers and weavers by facilitating crowd-funded handloom production projects.
As we are aware, individual weavers often lack the necessary funds to create authentic handloom products and offer them directly to customers. In our initiative, we gather a community of craft enthusiasts who contribute through pre-orders, providing the necessary financing for the project.
Through this initiative, we ensure that weaver families receive their remuneration promptly upon the completion of each project. This payment allows them to choose their path, whether it involves embarking on an independent journey to develop their own products or addressing medical and other family-related needs.
If you would like to explore the details of the projects we have successfully accomplished, please continue scrolling down. For those seeking genuine handcrafted products made with pure raw materials, we encourage you to stay tuned. We provide full transparency by openly sharing the cost sheet, allowing you to understand the exact amount you are paying and the reasons behind it.