This book aims to highlight the opportunities and challenges faced by a handloom startup. Typically, Indian handloom startups or individuals looking to start a handloom venture are unaware of potential upcoming problems and their solutions. This book is unique in that it can assist in decision-making for handloom startups, especially for those in the idea/planning stage.
This book is suitable for:
- Budding handloom business owners
- People planning to start a handloom business
- Designers aiming to work with Indian handloom
Book Content:
- Disadvantage of lacking industry knowledge
- Tunnel vision about b2c
- Market positioning issues
- Lack of differentiating factors
- Lack of financial planning
- Homegrown bootstrap a myth
- Taking business as a part-time job
- Lack of access to market data
- Supply chain challenges
- Limited scalability
- Regulatory hurdles
- Seasonal demand fluctuations
- Limited access to fund
- Competition from mass-produced alternatives
- Changing consumer preferences
- Challenges in exports
- Continuous learning and adaptation
BRIEF BIO OF THE AUTHOR
• Over 18 years of domain experience in the handloom industry.
• Served as a strategic advisor for fashion brands globally.
• served as an visiting instructor in various prestigious fashion and textile school globally
• Recognised and awarded by the ‘World Economic Forum’ for his significant contributions to the Indian Handloom sector.
• Mentored over 80 successful handloom start-ups.
The Handloom Foundation is the publisher of this book. The entire purchase amount, including the author’s royalty, will go to the ‘Go to School’ initiative of the Handloom Foundation.
