CRAFT SHOP

The Handloom Foundation has launched a remarkable initiative called “CRAFT SHOP,” a platform dedicated to celebrating and supporting the rich tradition of handloom craftsmanship. At CRAFT SHOP, every product is a masterpiece, meticulously handcrafted by skilled artisans who pour their heart and soul into their work. Whether produced directly by the craftsmen or under the Handloom Foundation’s Direct-to-Consumer (D2C) initiative, each item tells a unique story of heritage, skill, and passion.

What sets CRAFT SHOP apart is its commitment to the artisans. Unlike traditional retail models, the Handloom Foundation takes no profit from the sales. Instead, 100% of the proceeds go directly to the artisans, ensuring that they receive fair compensation for their incredible work. This initiative not only empowers artisans financially but also preserves and promotes the invaluable art of handloom weaving.

For lovers of handcrafted goods, CRAFT SHOP offers a rare opportunity to purchase beautiful, authentic items at cost price. It’s a haven for those who appreciate the artistry and tradition behind handloom products, providing a direct connection to the talented individuals who create them. By shopping at CRAFT SHOP, customers are not just buying a product; they are supporting a sustainable future for handloom artisans and contributing to the preservation of cultural heritage.